Running a successful SEO campaign could be a daunting task, or at the very least it can appear that way. The problem is that you can’t see immediate results for your activities. On top of that, if you’re making several changes at once, you may not know which methods are working and which are less effective. But if you’re able to avoid some of the more usual mistakes, you’ll raise your chances of success. Don’t spam. It isn’t difficult to automate your backlinking and to add common comments to blogs and other sites that let the free sharing of links. But the better quality your links, the higher you’ll rank in the search websites. Target the right keywords. You can think of keywords as coming in two major variations : the ones that do a good job of describing your website, and the ones that folk are really looking for. You can use numerous keyword tools to get a guess of search counts. Getting this straightforward step wrong can jeopardize an otherwise great campaign. Irrespective of what any so-called expert or sales page may tell you, there’s no such thing as “set and forget” SEO. SEO is a continual process. And, do not forget, as you climb higher in the rankings, the more of a target you become for those aiming at the number one spot.